Not many people are aware of what is a font unless they often print out materials or are designers themselves. Fonts are typically a set of symbols and characters that offer a certain design or style. They are commonly used in design aspects such as web design, graphic design, UI/UX, and many more. Each font is used for different purposes, depending on the overall design as well.
In this article, you’ll learn the latest font trends in 2024 that you can consider using for your projects!
Types of fonts
There are four different types of fonts and each serves various purposes for projects. Learn more about the types of fonts below:
Script
Script fonts tend to be similar to calligraphy or handwriting. Most of them are cursive and offer more of a fluid stroke, rather than rigid ones. They are primarily used for creative designs such as wedding cards, event invitations, and so on.
Sans-serif
Sans-serif are usually the best font for call-to-action as most are simple to read. Since these fonts are straightforward, most people use them for signage as well as branding.
Serif
Serif fonts offer small, decorative strokes for each alphabet. These fonts come with a formal and traditional look, which is why they are usually used for printed materials such as books and newspapers.
Display
Display fonts are used in large sizes, hence why they are used mainly for headings or titles of printed materials such as brochures or posters. They are also very eye-catching and can be seen and read from afar, even in small sizes.
Top 10 Trending Fonts in 2024
1. Trajan (Serif)
Trajan is one of the best fonts for advertising in any format, including billboards and digital banners. This font is also used by most advertising projects, especially clothing brands and corporate companies. The font exudes boldness and simplicity, making it perfect for brands or companies that wish to portray their values or beliefs.
2. Baskerville (Serif)
Baskerville is one of the latest font trends, offering elegance and modernity. Due to its versatility, Baskerville is suitable for various applications, but it’s primarily the best choice for printed materials such as book covers and newspapers. However, many website designers tend to make use of this font as well.
3. Gotham (Sans-serif)
Designed by Jonathan Hoefler and Tobias Frere-Jones, Gotham is widely used for many different designs. The common uses for Gotham would be for headlines, logos or any long-form texts in printed materials.
A fun fact about this font is that it was used for the former United States of America President Barack Obama’s very first political campaign!
4. Whimsy (Display)
The Whimsy is one of the best display fonts as it can be used for a wide range of creative projects, especially if you need something similar to a fantasy theme. Some of the best examples for creative projects include a logo, t-shirt designs, posters or greeting cards.
5. Mighty (Serif)
Another one of the best decorative fonts would be none other than Mighty. If you’re looking for something striking and robust, use Mighty in Bold to make your designs stand out! This font typically can be used across many designs, including projects which include badges or labels. It can also be used as titles for posters or headers.
6. Arial (Sans-serif)
In the world of UX, getting the right font for call-to-action could make a whole lot of difference for companies. With that being said, one of the best fonts for a call to action would be Arial. This is a common font that is used by many for different projects. At first glance, most users can tell what the call-to-action is about. Hence why Arial is great for call-to-action such as flyers, posters, brochures and business cards.
7. Futura (Sans-serif)
Futura is notably one of the best fonts for advertising as it’s based on geometric shapes! The round shapes are typically elegant and modern, making this font suitable to portray an engaging and powerful statement or message for impactful advertising.
8. Playfair Display (Serif)
Playfair Display is perfect for design projects such as logos, headings or titles for posters, flyers and brochures. There’s a good mixture of both thin and thick strokes for each alphabet, offering a sophisticated, luxury flair to any project.
9. Helvetica (Sans-serif)
Helvetica is one of the best fonts for call-to-action designs that never seems to get old. It’s widely used for various logos and ads as it offers simplicity yet a striking look. If you wish to send out a powerful message in your printed materials such as flyers and posters, Helvetica is the font to go for!
10. Garamond (Serif)
A classic, timeless font for any printed materials would be Garamond. This font is often used for book covers, headlines and titles for brochures or posters. Garamond is also easily readable, even in small sizes. Therefore, it’s the perfect font for different placements in designs.
Print Your Designs with Gogoprint!
All in all, these top 10 trending fonts in 2024 are great to be used for curating powerful messages for any marketing platform. You may make use of these trendy fonts in your printed materials too!
Also, if you have something to print, leave all of it to Gogoprint! Our online printing services offer a wide range of products such as postcards, brochures, business cards, flyers, banners and many more! In addition, we also provide and offer design services to help you create the best print products, just like how you want them to be. For a more detailed printing guide or, if you have any questions regarding artwork preparation, reach out to our customer service line at +65 3159 3042 or email us at [email protected], we will be more than happy to help!
