Name cards represent the most basic and important marketing tool for any professional to promote themselves or their business. The thing with name cards is that in addition to displaying your contact details, they convey your business’ quality and image. That's why they are an important tool for people to remember your brand (personal or commercial). It is crucial that your name cards reflect your business’ qualities, and that potential customers or partners remember you and know how to reach you.
How Name Cards Came About
The ancestor of name cards, calling or visiting cards, started being used around the 17th century by the upper classes to announce visits or to invite the recipients of the card to call them. In those older days, cards simply contained the name of the person on the front, while the back could be used for taking related notes. With the passing of time, these customs started extending to the middle classes around the 19th century, who started using the cards to emphasize their background, profession, and status. These cards were customarily embellished with small portraits, crests, and even photographs.
It is in the context of accelerated industrial development that the name card as we know it today became customary, as businesses increasingly had to exchange contact information. Name cards evolved into a type of advertising for oneself and one’s company. As such, today they constitute an integral part of business etiquette, and bear a lot of hidden meanings and perceptions. For instance, name cards that are not up to standard, or contain erroneous information are often considered as a sign of unreliability or even disrespect. Name cards, their design, and their print quality are absolutely crucial in business when meeting potential customers, investors, or partners.
The Lasting Impact of Professionally Printed Name Cards
For your sake and your business’ sake, it is important to choose printing that is of a high quality. For obvious reasons, name cards of poor print quality will likely have a detrimental impact to your image, as they might make you look cheap or careless. A well-designed and well-printed name card is likely to be kept for a long time by its recipient, and is therefore your best partner in sales talks, negotiations, partnership-building, and prospecting. Indeed, your name card is the main physical element with which the recipient is left after meeting you. For this reason, you need to be able to count on quality printing, which Gogoprint 100% guarantees.
The Image of You and Your Company
As you can guess from the title, name cards are the image of you and your company alike. As such, they fulfill a very important task. The way your card looks, and the impression that it creates will automatically be associated with you and your company, so you better make sure that that impression is good. That is why you should put considerable thought into your name cards’ design, and use the limited space that they offer in the best way. Some name card content is really quite obvious: company name and logo, title, name, and position of the presenter, contact information such as address, email address, telephone number, fax. In addition, some cards commonly include small maps, QR codes, slogans, information about company activities, or content that makes one of your personality traits or your company’s characteristics stand out.
Gogoprint allows you to print the name cards that you want exactly. You can pick from our different options in terms of format, paper, and finishing to make your cards your own. We offer high quality glossy and matte paper from 230g to 300g to ensure a high quality look and feel to your cards. You can choose to complete your name cards with one of these post-print refinements: glossy lamination, matte lamination, UV Coating, and Rounded Corners. This will help your cards stand out and increase the creative, premium and classy touch to them. With Gogoprint you can easily order the name cards that you configured to your wish. Once you added the cards to your cart, tell us where you want them delivered, and you can pay for the products either by bank transfer, credit card, or cash on delivery. Once you have ordered and then uploaded your files or sent them to us, we will produce your products and ship them to your address within the deadline! Check out our artwork-related blog articles for inspiration and tips on card design, and find out more about artwork closing in the dedicated section of our website.