Why Print Coupons Online?
There are plenty of reasons and ways to distribute coupons to customers. They can be given to both existing and potential customers, and can take on the form of a lump sum discount or a percentage discount on the customer's next/first purchase. In general, lump sum discounts are useful to increase the number of orders, while percentage discounts tend to also inflate the average value of orders. Coupons can be very powerful tools for customer acquisition and retention.
Clearly, if you're in the business of selling products in a store, there is a strong business case for using coupons. With Gogoprint, you can print coupons in a fast and convenient way.
The first classic case to print coupons is to attract and convert new customers. People sometimes need a little push to try out your store, bar, or try out your products. Since they do not know your service, they might be hesitant to trust you and give your products a try. That's why giving them a financial incentive in the form of a discount works very well. You can distribute coupons to anyone who enters your store, or through a network of partner stores that help you direct people to yours.
Another case to print coupons is to reward your existing customers. This is commonly done by many stores. The idea is that you want to show appreciation and thank your loyal customers by offering them discounts on your products after a certain threshold of loyalty points, purchases, or other. Doing this humanizes your company, and strenghtens the relationship that you have with your customers. On top of that, it gives existing customers an additional reason to keep coming back to your store frequently. As such, properly designed coupon campaigns increase customer retention and repurchase rates. Such coupons are usually handed out at the cash register after payment, or sent by mail on special occasions.
Finally, coupons are a good way to help you get rid of some unwanted stock. When companies find that a product does not sell as well as expected, they always reduce its price, and provide complementary discounts on it. Indeed, it is customary to create coupons that provide a discount amount for a specific product only.
As a rule of thumb, coupons contain a set of conditions that are aimed at pushing customers to make use of them in the near future. To ensure that people who receive your coupons use it fast, you should include an expiry date that is not too far away. To ensure that you don’t end up losing money on your campaign, you should also include a minimum order amount. Moreover, many stores add conditions that restrict the combination of different coupons. In the end, it is up to you to decide on which conditions you want to apply on your coupons.
As you might have understood by now, printing coupons is a powerful marketing tool, and it definitely deserves your attention if you own a business or work in the marketing and sales department of one. Print your coupons online with Gogoprint to ensure that your customer retention and repurchase rates remain high, while attracting many new customers. High quality is crucial when you print coupons, because they reflect the quality and trustworthiness of your business. Luckily for you, Gogoprint relies only on the highest quality printing equipment, to ensure reliable, qualitative, and low-cost printing. Gogoprint offers the choice between various kinds of paper and refinement to ensure that you can strike the right balance between price and the image that you want to confer. Create a clean and attractive design (here's some help to close your artwork), conveniently order online, and enjoy free and fast delivery anywhere in Singapore!