Why Print Offset Magazines?
In many industries, be they B2B-oriented or B2C-oriented, magazines are used by companies as a way to engage their customers in the offline world. As such, they are an integtral part of companies' marketing mix, and it seems like print's position as a "non-traditional" media in the modern day is making it increasingly popular among brands. In B2B manufacturing, up to 60% of companies print their own magazines to keep in touch with customers.
The reason why so many brands decide to invest in magazine printing, is because they represent a great tool to provide customer education, but also strengthen customer retention and brand loyalty. Taken individually, pieces of content can be interesting but might have a difficult time reaching their marketing objective. The advantage of a branded magazine is that it can successfully map an entire narrative/stroy that defines the brand. Indeed, content exists to tell a story, and magazines are powerful marketing tools because they allow brands to create a wide set of content that tells their story to customers and potential customers. Developing a print magazine as part of your brand's marketing strategy is therefore a great way to solidify the relationship with your audience and build up your brand.
Companies such as United Airlines, AirBnB, Red Bull, John Deere, American Express, and many others, all print magazines on a regular basis to keep in touch with their audience and build a strong community around the brand. For all of them, it has definitely helped developing the brands into major successes.
While traditional magazines are struggling to hold their grounds in the age of internet and online content, custom publications still offer an excellent and alternative way for brands to connect with their audiences. Most of magazine's value, in today's world, comes from the fact that it has become uncommon. It is something special. Everybody knows that if you make something nice and special, people are likely to love it. If they are likely to love it, they will definitely remember your brand.
Printing magazines and branded publications is especially relevant if you for example operate a coffeeshop, restaurant, bar, hotel, or own store. In those cases, a brand magazine will contribute to developing a story for you brand, which attracts new customers and retains old ones. We live in an age where image is crucial for the success of brands, so why not shape and strengthen yours through the printing of magazines? The same goes if you are an independent artist, or craftsman for example.
When printing magazines, print quality can make or break the entire thing. Indeed, if you want your branded magazines to contribute to the development of your brand, you cannot afford to print them in low quality! Quality matters, a lot. That is why Gogoprint exclusively relies on the highest quality and most reliable offset printing equipment, to ensure that your offset magazines come out exactly like you imagined them. To make sure that you control the look and feel of your brochure, as well as its cost, Gogoprint offers you a variety of options in terms of inside paper weight and type, to cover paper weight and type, different refinements, and kinds of bookbinding. Printing offset magazines is often a complex process, which is why our dedicated staff is always ready to support you in case you have any questions. Gogoprint is here to make printing easy for everyone. For more information about closing artwork for printing magazines, please take a look at our dedicated artwork closing section.