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Why Booklets?

As a business or individual, there are a variety of reasons to print booklets, depending on how you prefer to call them. Regardless of the reason to print, what matters is that your booklets are printed in high quality, according to the exact specification that you need, and at low prices. Gogoprint offers you an extensive range of options to fulfill your requirements, and our dedicated sales and customer service team is always ready to support you with your requests.

As a business, there are 2 typical reasons to print booklets: product and services booklets, and annual reports. Printing extensive product or services booklets is usually aimed at providing customers with an exhaustive overview of your product offering (think about Ikea’s or Officemate’s  booklets), or at presenting specific aspects of your business and services. Printing such booklets is good for the customers because it allows them to physically browse through your products and services. Just picture it: isn’t it just lovely to go through Ikea’s  booklets in your couch, with a nice cup of coffee and a pencil to mark the items that you fancy? From a company perspective, printed booklets are usually associated with a high degree of customer engagement, higher than is the case with most online booklets. As such, printing interesting/original booklets represents a way to engage with your customers, and drive revenue since new booklets are something that customers look forward to receiving in their mailbox. Many (admittedly larger) companies also print and send their customers quarterly or semi-annual booklets/magazines that serve as long newsletters to update customers on developments within the company and its product range.

The second form of booklets that companies print every year in large numbers is annual reports. At the end of the financial year, companies are required by law to produce an annual report that sums up and analyzes that year’s activities and performance. This is crucial to keep shareholders and other potential investors up-to-date. As a lot of time typically goes into preparing the annual report, companies logically want it to be printed in high quality, as it is supposed the reflect the company’s performance and growth over the past year.

If you are not a business but rather another type of organization such as a school, non-governmental organization (NGO), or an association of some sort, you might want to print booklets when you need to print and distribute handbooks, yearbooks, course material, directories, or any other type of recurrent publication that you may have (a magazine for instance). Similarly, if you’re an artist, printing booklets in the highest quality can be a great way to show off your portfolio.

If you are neither a business, or any other kind of organization, but rather an individual, you may want to print booklets for some of your personal projects. For instance, you might want to share with families and friends a photobook about your recent wedding, your trip around the world, or the birth of your child. Printing photobooks, printing  booklets, printing magazines, and printing booklets is the same thing! You might also want to share the book that you just wrote.

The point is quite clear: there are many valid scenarios to print booklets. More than the reason to do so, the quality with which the booklets are printed matters most. Booklets and magazines need to be enjoyed by their readers, and therefore need to look and feel nice. They directly reflect your business’ dedication to quality and customers. That is why Gogoprint exclusively relies on the highest quality and most reliable offset printing equipment, to ensure that your booklets come out exactly like you imagined them. To make sure that you control the look and feel of your booklets, as well as its cost, Gogoprint offers you a variety of options from paper weight and type, to cover paper, refinement, and bookbinding. Printing booklets is often a complex process, which is why our staff is ready to support you with any questions. Gogoprint is here to make printing easy for everyone. Just try it, and get your products conveniently delivered at home. (more information about how to order)