QR codes have historically been more for convenience rather than a solution. However, come post Covid, they have been gaining popularity on what they can provide directly in response to consumers' concerns. They are especially important in businesses and marketing, where you can add them to print to maximise their potential. We’ll explain more about their benefits below:
1. Bridges Gap Between Digital & Print Platforms
QR codes are an effective way to connect digital and print advertising. It’s usually difficult for brands with both online and offline presence to combine their marketing efforts due to technical limitations. However now with QR codes, you can add them to your print ads and people who have access to them will also be linked to your digital content.
Sticker printing can be just a simple label with a QR code that leads to interesting audio & video content, making it easier (and fun) for your customers. By turning QR codes into conversation starters, you’ll not just gain more exposure for your product but also build your brand presence digitally.
2. Adds Crucial Information to Printed Products
Printed products have limited space and more often than not, you’ll have to control the content you print. With QR codes, all the additional information can be available whenever someone needs it – just by scanning.
Printing is limited to words and pictures. But people are visual creatures. Why settle for just what you can fit on a print page when you can have a QR code on your product leaflet printing that directs to a webpage with everything they need – not just words & images, but audio, video and even interactive content.
It has also become a trend to add QR codes for virtual contact information on name card printing. Simply scan the QR code and it’ll save your contact details on the phone directly. Convenient and efficient, even if your clients lost the physical card, they’ll still be able to reach you easily.
3. Track Print Engagement
The beauty of QR codes is that they are simple to use and track. With every scan of your printed code, you can record important analytics to identify the effectiveness of your marketing campaigns. They also help with lead generation and discover trouble areas that require more focus and ultimately lead to sales conversion.
Applying Digital codes on prints is an easy way to get your business noticed. However, there are certain Do's and Don'ts when printing QR codes that you need to be aware of. Read the article for more information and tips!
4. Attract the Curious
People are more likely to scan QR codes than read through a word-heavy flyer. Make your QR codes obvious and attractive so they’ll be intrigued to scan the code. Also, rewards and perks are effective to improve customer engagement and brand exposure. Customers will be more excited to participate in scanning QR codes if there’s a prize at the end.
QR codes can be added to flyer printing as part of a review/feedback campaign. Allowing customers to scan a product flyer QR code to review the product before purchase gives customers the opportunity for comparison and eliminates doubts about the product. This also increases trust in your brand and attracts new customers.
5. Create Interactive Print Marketing
Interactive QR codes in your print marketing will bring an engaging element that enhances customers’ experience with your brand. QR codes can be used as a communication channel where customers can respond to your campaigns via social media and allow them to take action right away, be it signing up for new products or responding to social media posts. Any engagement will lead to more traffic and enhance brand exposure.
With all the positives of QR codes, they are the future of marketing and we hope this boosts your confidence in utilising them in prints. If you need more help, don’t hesitate to contact us to explore how QR codes can be added to print for maximum effectiveness.
